Content is reasserting its authority in the mobile era

The content team at Sip Media Solutions see a rosy future for long-form digital content.

Working in the digital publishing industry can be exciting and excruciating in equal measure.

The landscape for publishers shifts on a weekly basis and staying on top of developments is a near full-time job.

Whether that’s checking the impact of an algorithm change, investigating the prospects of a new distributed platform or digesting some fresh market analysis, there’s a great deal to get your head around.

One thing that is reassuring to know, however, is that content is still king - and you can say that regardless of what device you consume it on or how it is delivered.

Content is reasserting its authority in the mobile era - and that’s something to be heartily welcomed.

Mobile content is coming of age and there’s now no need for the compromises of the past. It was once received wisdom that mobile content needed to be short form and bitesize. No longer is that the case.

Smartphones now make for a far more sophisticated content delivery platform.

Sip Media’s focus is firmly trained on markets where mobile rules, and dominates our strategy when it comes to content creation and reader experience.

The evolution of that strategy has been organic and informed by ongoing testing and sticking to our mantra of ‘quality content is king - you can’t optimize poor content’.

We have now arrived at a point where lengthy, well-researched content - previously viewed as a no-go for mobile devices and tablets - are now very much part of a holistic user experience on mobile, especially if under-pinned by solid data analysis.

Short-form news is also there if you want it, but it is not the only part of the package.

Readers of our new brand Sports News Blitz now have the best of both worlds.

The balancing act comes in keeping the article as engaging as possible.

If a reader has chosen to click on a piece of content, be it from Facebook, X, a partner site or direct, we want them to enjoy the richest possible experience whilst keeping an eye on download speed.

That means illustrating content with relevant imagery and contextual video, making them an all-encompassing digital product which mirrors the scroll-down experience of a Facebook timeline or Twitter feed.

Thankfully now smartphones with solid connectivity can handle them all.